NYC Trip: Project Beauty Expo

This past weekend, I had the opportunity to introduce my Elle Johnson Co. brand to the NY market at Project Beauty Expo.  Despite travel complications (delayed flights going and coming), I had an amazing time and can't wait to get back to the city.  I must admit that I did not think this trip would happen given my recent surgeries and complications, but here I am, pictured at my table, ready to meet and greet the attendees and press.


To be honest, I did not begin prepping for this event until approximately 2 weeks prior.  As many of you know, or read in my prior blog post, I've had 2 surgeries in the last 3 months and wasn't sure if I'd be up to traveling and working the show myself.  Also, I wasn't sure if financially I could pull it off since my medical bills have been in excess of $100k (whew!) - but guess what, I made it!

The trip turned out to be more than worth it.  I met the Beauty Editor of ELLE Magazine and many other publishers and creatives resulting in featured press with ELLE Magazine - CEW Beauty Insider - and Yahoo! Lifestyle.  God is good.



No comments