Guess who's back . . . . . . back blogging that is.  I'm so excited to return to my blog and share with you guys everything; from my style, to business concepts and ideas, to life and love (now that should be interesting).  For the last  year I've dedicated myself to getting my Elle Johnson Co. skincare brand launched, and now that I've done that and have a handle on the business, my blog is back; new and improved.

The first step in me relaunching my blog was to refresh the look and feel of it to match my new moniker (@thebeauteboss), so I've incorporated a brand logo, color scheme, and some other great shoppable elements to come!  Let's start with the logo.  I knew I wanted something to really incorporate my personality, so I started with my favorite accessory, my glasses.  For forever and a day (really since 5th grade) I've worn glasses, and I absolutely love them.  I have all colors and varying styles, but I'm partial to my Ray Bans and wear them 99.9% of the time.  Although I have contacts, I will always be "the girls with the glasses".  So that's the story behind the logo (and yes, I created it myself).


Something else that's totally new for me, is my studio space - 9 Union St N - Suite 140, Concord NC! [inserts a BOOM-SHAKA-LAKA]  Y'all I'm so excited and blessed to have my beautéful space to create; plus host meetups, live videos, and even retail offerings.  I still can't believe it.  Here's a glimpse of the entrance before I completed the decor, and switched out the window design. (I'll share updates in a future post)

studio selfie! 


Housed in my studio are my two brands: Elle Johnson Co. (skincare) and Belle Carolina (a southern lifestyle brand of accessories, gifts, and apparel).  I decided to separate my offerings into separate brands to better target the needs and wants of my clients and potential customers.

Elle Johnson Co. - A botanical based luxury skincare line derived from plant extracts that's safe, gentle, yet effective for all skin types.  Our focus is on a consistent skincare regimen featuring our 3 step cleanser, toner, and moisturizer.

Belle Carolina - A curated collection of accessories, gifts, and clothing highlighting the Southern lifestyle.  Expect gingham prints, bright patterns, and chic what-nots!

Until the next time, thank you for reading my blog and I look forward to more posts to come.  If there's anything in particular that you'd like to read about, feel free to drop a comment.  And don't forget to follow on Instagram @thebeauteboss.

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