STOP Dreaming

Happy Thursday folks!  For me, today has been full of self encouragement, self motivation, and planning.  Lately I've found myself coming up with ideas and concepts, and then talking myself out of them for reasons to include: not enough time, I'm already doing too much, how will people receive my idea, etc.  Well, as of today, I decided that I will make the time, I'm not doing too much, and whether people catch on to the vision today, or tomorrow, they will catch on.  Having said that . . . . I'm going for it, and I encourage you to do the same.

In order to come to this consensus, one key thing had to take place.  I had to STOP DREAMING.  I had to stop thinking "oh this is a great idea" or "that would be a great business concept" and push forward into the mentality of "I'm doing this" or "I'm launching that".  Like many of you reading this message, my days are full with parenting, work, and trying to grow my existing brands, so of course whenever I have an "ah-ha" moment, I find a million reasons of why I shouldn't pursue it.

As of today, I've decided to stop dreaming.  To stop operating in an idealistic state of what could be, and to become mobile with action.  If you give it some thought based upon the definition of the word dream, it's actually insane to do so as it pertains to our goals.

dream: a series of thoughts, images, or emotions occurring during sleep; creation of the imagination; a state of mind marked by abstraction or release from reality 

Having said all of that, I'm sure you're curious and asking yourself, "What was her dream?".  Well, I'm glad you asked . . . . for over a decade, I've wanted my own publishing company.  A collection of magazines with varying content and beautiful imagery.  My first stab at the concept was in 2007 when I published a small wedding guide titled, Mahogany Weddings and Events.  This was during my wedding planner days (which I grew to dislike because my clients drove me absolutely crazy - lol).  I was proud that I was able to publish the guide, but it was a crazy time in my life as I was going through divorce and starting my life afresh.  I published only that one issue and began piecing my life back together and many years later, I would cross paths with a noted photographer and sign on as Vice President of Cinthe Magazine and assist him in growing that brand.  We had a great run for a couple years, but like many things in life, it came to an end and we parted ways.  Since that time, I've had thoughts, or should I say dreams, here and there about a magazine venture but always brushed it off with excuses.


Ultimately, I think all things happen with purpose, AND for a purpose in your life.  In the fall of 2016 I launched an online publication, Queen City Magazine.  I always wanted a print publication, but knew I couldn't afford to do so.  It wasn't until I began planning for my annual spring event that I decided to put together a small booklet that would be distributed to attendees to promote other businesses, that it all came together.  At the time, I was planning to only print 100 copies since it was distribution at a single event, but once I put the call out for advertisers, I received so many inquiries that I began to believe that, just maybe, I could pull this off.  So with advertising commitments as my reassurance, I began researching magazine printers and within an hour, I'd found a company willing to work with me and allow me to grow at a comfortable pace.  With no loan, no resources other than my word, and no backing, like magic, I had an outlet to publish MY magazine, Queen City Magazine.


Now that I'd accomplished my task of printing the first issue, and now working on the second, that nagging "dream" of many years back kept haunting me.  Not to only publish one magazine, but to publish multiple publications, maybe even franchise them.  How dare I dream of doing something so great?  Who do I think I am to have such unrealistic "dreams"?  This week, I decided that my dreams have haunted me long enough and it's now time to STOP DREAMING for good.  Now is the time to wake up, develop a plan and execute it!  It took me 48 hours to get a pep talk from my bestfriend, Rashon Carraway, come up with a name, purchase the domains, and create Facebook, Twitter, and Instagram pages for my dream.  

"Write the vision; make it plain . . . . " - Habakkuk 2:2

Fueled by the notion to never dream again, I'm excited to officially proclaim that I will successfully launch my franchise, Belle Brands (I'm calling it that until I figure out what the umbrella title will be).  The first two markets will be the Carolina's and Georgia.  Sooner, rather than later, you'll see ads and promotions for Belle Carolina and Belle Georgia.  This brand will consist of state guides to hosting stylish, southern events, and will include vendor listings, coverage of real weddings, extravagant birthday celebrations, and specialty events of all types.

Stay tuned, because I'm fully awake and in motion! 

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