I'm an avid believer that growth brings about change, and change is an ever evolving concept.  Having said that, I initially opened Elle VJ in 2009 with the motto of "We DRESS women right" - the entire brand was centered on the retail focus of selling and styling women in stylish and chic dresses.  Fast forward 5 years as my dining room is currently filled with standing mannequins (who scare the Jesus out of me when I trek to the kitchen at night), boxes of luxury hangers, boxes of jewelry, racks, and retail items galore.  Before I discuss where I'm heading, I must say that Elle VJ is a huge part of my life, it's almost like my baby.  Yes, I closed the dress shop about 16 months ago, and rightfully so, as that chapter of the journey was complete, but I'm refreshed, renewed, and have so much in store for the future of Elle VJ!

For those of you that are new to the blog/shop/site, you may ask, what is Elle VJ?  Elle VJ is actually the derivative of my initials (LaVonndra Johnson) - essentially Elle VJ is me, personified and in the flesh.  As I venture into something new, the brand is evolving to be, both, fashion + lifestyle focused.  It's about how you carry yourself, what you wear, how you speak, the events that you attend, the people that you surround yourself with . . . . EVERYTHING!

After having said all of that . . . . what's the new product, I'm sure you're asking yourself (and me).

Introducing DAINTY DAMES by Elle VJ - a luxury lingerie collection with a Parisian flair and delicate touch!  Startled are you???  I'm sure there are some that wonder why I would launch a product such as this, but truth be told, it's something that I've always been into.  Growing up, my grandmother was always adamant about wearing proper (and pretty) undergarments and it stuck with me.  We all need, and wear them, so why not offer it to those ladies such as myself who want something beyond the commercialized 'big box' store offering, but something less raunchy as that of an "adult store".


Launching this fall, DAINTY DAMES by Elle VJ will fill a void, both in the Charlotte, NC and surrounding areas (with national shipping available).  I'm hand selecting each piece to ensure this is a collection of prim, poised, luxurious, and most of all DAINTY designs.  I'm planning a launch/preview party in September and I'll be sure to keep you ladies posted on our panty parties and retail location when it become available.

1 comment

  1. Girl... that Royal blue number... I'm in love! And the turquoise... whatever... the other blue next to the peach number... I'm lovin that too! Question... Do you cater to bigger girls as well? Like a 38 to 42 DD/C depending on the company obviously.? Beautiful just beautiful. Thank you!